
Built in 1922, this Spanish-style building was the
location of Redding’s first grammar school. In 1993, while looking for a new location for his
already popular restaurant, owner/chef Jeff Cerasaro happened by mistake into the
gymnasium of the Pine Street School, which had been vacant for forty
years and immediately found his future location. A plan was set to remodel, contracts were signed
and a year and a half later Pio Loco opened its doors.
A native New Yorker, Little Chef Jeff moved with
the rest of his family to San Mateo, California, where he attended
Aragon High School and played Football. It didn’t take too many injuries for Little Chef Jeff to realize
that a career doing anything less painful than playing football would be a better vocational
path for him.
In 1972, the “Official” Chef Jeff graduated
from the culinary school, at the City College of San Francisco. Later
that same year, Chef Jeff moved from the Bay Area to Lake Tahoe to chef
in his first restaurant official position as “Chef.”
Called to Redding by his uncle Jim to become the
Bar Manager at Doc’s in the late 1970’s, Chef Jeff found the Greater
Redding area both charming and vibrant. What Chef Jeff thought was missing though, was a
descent Mexican restaurant with great food and wonderful service.
Chef Jeff went to his father Pete, to ask for a
loan for his first restaurant. Some of Pete’s life long friends and business
associates told him that he was crazy to loan Chef Jeff the funds, but
Pete believed in Chef Jeff and did indeed loan him the money. And as for
Crazy old Pete, well that’s where Chef Jeff got the name “Pio Loco”.
The creative and delightfully unique cuisine
transcends the phrase “Mexican food”. Although there is a definite Mexican theme to both
the restaurant and its cuisine, Chef Jeff’s knack for epicurean
design, makes for absolutely marvelous menu selections of Salads,
Seafood’s, and assorted meats, which make for a pleasant mix of
interesting and fresh menu items.
Pio Loco favorites are: carnitas pork, crab
enchiladas, stuffed portabella mushrooms, filets of halibut, mahi-mahi,
ono, petrale sole, orange roughy, swordfish, thresher shark, and ahi.
Chef Jeff gives a special and healthful warning to
all Pio Loco guests to force themselves not to over eat, because NOT
being able to choose one of the many delightful items from the dessert
menu could force one into a high state of anxiety.
Should you desire a libation, you are welcome to
wander upstairs, to our warm, friendly and fully stocked cantina, where
you might be tempted to taste one of our custom drink specialties.
Should your tastes move toward the lighter side, you will truly enjoy
one of the many selections from what many have called simply “the best
and most extensive wine list in the entire city.
Please join us and let Chef Jeff and the entire
staff at Pio Loco make your dining experience one to remember, always.
